Ecosystem Map

The Data Economy Ecosystem

A comprehensive view of the players, infrastructure, and interconnections that form the data economy — from hyperscale cloud providers to specialized data marketplaces.

DATA ECONOMY INFRASTRUCTURE Cloud Platforms Data Warehouses Edge Computing AWS · Azure · GCP · Snowflake ANALYTICS & AI Machine Learning Business Intelligence Predictive Models Databricks · Palantir · OpenAI MARKETPLACES Data Exchanges API Marketplaces Data Brokers Dawex · Datarade · Snowflake APPLICATIONS FinTech HealthTech AdTech / MarTech Stripe · Veeva · LiveRamp GOVERNANCE Privacy & Regulation Standards & Ethics GDPR · CCPA · ISO 27001
Key Players

Who Powers the Data Economy?

From hyperscale cloud providers to specialized data brokers, the ecosystem is vast and interconnected.

Cloud Infrastructure

Hyperscale Providers

AWS, Microsoft Azure, and Google Cloud form the foundational layer, providing compute, storage, and networking at global scale.

AWS Azure GCP Oracle Cloud
Data Platforms

Warehouses & Lakehouses

Snowflake, Databricks, and BigQuery enable organizations to centralize, govern, and query massive datasets with unprecedented ease.

Snowflake Databricks BigQuery
Analytics & AI

Intelligence Platforms

Palantir, Tableau, and emerging AI platforms turn raw data into strategic decisions through advanced analytics and visualization.

Palantir Tableau OpenAI
Data Marketplaces

Exchange Platforms

Dawex, Datarade, and Snowflake Marketplace connect data providers with consumers, enabling secure and compliant data commerce.

Dawex Datarade AWS Data Exchange
Governance & Privacy

Trust & Compliance

OneTrust, BigID, and Collibra provide the governance frameworks ensuring data is used responsibly, securely, and in compliance with global regulations.

OneTrust BigID Collibra
Data Integration

Connectivity Layer

Fivetran, dbt, and Airbyte build the data pipelines that connect disparate sources into unified, analytics-ready data assets.

Fivetran dbt Airbyte
Technology Stack

The Data Technology Stack

A layered architecture enables data to flow from generation to value creation.

APPLICATIONS Business Intelligence · Decision Engines · Customer Analytics · Predictive Maintenance 5 ANALYTICS & AI Machine Learning · NLP · Computer Vision · Statistical Analysis · LLMs 4 DATA PROCESSING ETL/ELT Pipelines · Stream Processing · Data Transformation · Quality Checks 3 DATA STORAGE Data Lakes · Data Warehouses · Object Storage · Graph Databases · Vector DBs 2 DATA COLLECTION IoT Sensors · APIs · Web Scraping · User Interactions · Satellite · Transactions 1 GOVERNANCE & SECURITY
Marketplace Landscape

Data Marketplaces

Where data supply meets demand — platforms enabling the buying, selling, and sharing of datasets globally.

Platform Type Key Strength Data Categories Status
AWS Data Exchange Cloud-native Deep AWS integration Financial, Weather, Healthcare Dominant
Snowflake Marketplace Platform-native Zero-copy data sharing Marketing, Financial, Geospatial Growing Fast
Datarade Aggregator 2,000+ data providers B2B, Location, ESG, Intent Established
Dawex Exchange platform Enterprise orchestration Industry, Supply Chain, Energy Established
Ocean Protocol Decentralized Blockchain-based provenance Open Data, AI Training Emerging
Narrative Automation Programmatic data commerce Identity, Location, Purchase Emerging

Explore Market Insights

Dive into the data behind the data economy — trends, forecasts, and key statistics shaping the market.

View Insights